Remove from refrigerator and add the rub.
Remove ribs from marinade and dry gently. Mix all the spices for the rub and rub on both sides liberally. Allow to sit for about an hour at room temperature.
Preheat oven to 250 degrees and cook the ribs on a rack, fat side up, for 90 minutes. Turn the ribs and cook an additional 30 minutes.
Turn up the heat to 375 degrees. Mop the top of the ribs with barbeque sauce and cook for 15 minutes. Turn the ribs, mop more sauce on the ribs and cook 15 more minutes.